vision

For more than 60 years, marketers have had a clear vision of the ideal role of marketing, which consists of two basic ideas. One is the concept of the “marketing mix,” which dates to the late 1940s. Harvard’s Neil Borden, while president of the American Marketing Association, realized there was no set formula for successful marketing. Instead, the marketer must choose the best mix from the set of all possible mixes. Jerome McCarthy later identified the mix in the classic 4Ps of marketing — product, price, place and promotion. The task of the marketing executive is to have control of, or at least influence on, all of the 4Ps and blend them to produce the best value. But in today’s market, this is a daunting task to say the least. With so many ways to communicate to your customers, it’s nearly impossible to handle the task. That’s where we come in.

Decisions should be based upon data (marketing research and actual sales) of prospective/target customer and other possible stakeholders. We can guide your vision for your marketing.

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