Top Rankings. More Traffic. Big ROI.
With nearly 60 billion online searches every month and social media sites that rival populations of countries, there's unlimited opportunity. It is vital to rank high in the search engines to capture your fair share of business, to leverage social media, pay per click advertising, and to make sure your website turns visitors into leads and subsequent sales. If you don't successfully apply these strategies, then your customers will go to your competitors instead. Not good.
Welcome to NanoPlanet: a marketing firm that specializes in internet communication with the knowledge, skills, and a proven process that consistently delivers results. Results that deliver a significant increase in traffic and a big ROI.
Here's what we do:
We form a strategic internet marketing plan around search engine optimization (SEO), pay per click advertising, social media marketing, conversion optimization and search-optimized web design. Then, we go to work so you can quickly dominate your online competition. Let's set up a program that works for you, get higher search engine rankings, more customers and a big return on your investment.
Marketing 101 - The Essentials of Marketing
In articles and forums around the web, there is an obvious misconception of exactly what "marketing" actually is. Often people use the word marketing as though it were just another word for advertising or promotion. Not true. Marketing is a far broader topic that holds promotion as a sub-function of marketing, and advertising as a sub-function of promotion.
Whatever your current understanding of marketing, this essential guide should provide some interesting reading and should ensure that you have a good grasp of what marketing is, and how to use marketing to massively improve your business.
So What Is Marketing?
In the broadest sense, marketing incorporates everything about understanding markets (both yours and the ones you have not yet made yours), bringing your product/service to a market, and even developing new markets.
Marketing is about producing what you can sell, rather than just selling what you can produce.
Marketing is basically the strategic part of business.
Marketing incorporates or impacts heavily upon all of the following activities:
- Business Development
- Product Development
- Market Development
- Market Research
- Competitor Analysis
- Pricing Strategy
- Public Relations
- Customer Service
- Brand Development
- Company/Corporate Identity
- Start at the beginning
The foundation of all good marketing is to know your market. That means your customers. The well-marketed business is completely customer focused. They identify what the customer wants or needs, and then supply it at a price the customer is prepared to pay. Be prepared to always answer the burning question...."What's in it for my customer"? What do they get? Are they slimmer, faster, better, happier, prettier with your product or service?
Placing the customer foremost does not always mean having excellent customer service. It means knowing what the customer's priorities are, and making them your own. With that said, providing value, the values that the customer values most, is where the whole secret lies.
To paraphrase Henry Ford: "Whoever focuses on how much they can give for a dollar, rather than how little, is bound to succeed".
Knowing Your Customers
The tricky part to this is that you really need to know who your customers are and what they want even before you can make them your customers. Bigger businesses literally do this by carrying out extensive market research to find the best balance of the 4 P's of marketing before they go any further.
Do what market research you can to know your customer. Social Media is now providing us with the forum to find out what our customers are thinking. We can ask them questions on Twitter and within seconds, you'll have eye-opening answers. It's the new focus group. Days gone by, we would sit in one way mirrored rooms asking demographically selected people what their opinions were. Of course, one strong person could sway the whole group. So then we brought in high-priced meeting facilitators to find out people's feelings and beliefs about a product/service that we either hoped to revolutionize or introduce to the public. Thousands of dollars were spent on what we can now find out for virtually, FREE.
It is the data you get from knowing your customers, combined with the data from studying your competition in the market, that helps you to find a good mixture of the 4 P's
The Four P's of Marketing
Product is what you are selling. Not just the physical product or the actual service, but all the customer benefits and values that the product represents. Cutting edge and feature packed products cost more. The key is to have the most valuable product in its price range.
Price is the amount that the customer must pay. This is the acid test of whether the features you added to the product were really valuable, or whether you might have been better to cut a few low-value features out and so be able to offer a lower price.
Place is sometimes thought unimportant to online business. However, many deals still go best with a handshake. Services can only be cost-effectively provided within a fixed travel-radius. Shipping costs matter. Place is still a vital concern. With the internet, all online shops are on the super-highway and are the same distance to any customer, and yet people still look for local and regional suppliers. Sadly, Best Buy has found themselves a showroom for Amazon. Financial and legal issues are still mostly set by place too. Where will you place your distribution centers? Would better placement of your business let you ship faster or more cost-efficiently? Location will always be important to convenience shoppers. But the internet is most probably the absolutely most convenient if speed is not part of their buying consideration. Amazon seized upon this notion and offered specialized shipping for its customers. Their customers actually pay more for the status of being shipped first with their Prime program.
Promotion is the P that everyone knows Marketing is about. Of course, we are not only talking about advertising in promotions, but also sponsorships, public relations, special offers, viral marketing, and more.
Every business, and every product or service, will need its own special blend of these four elements. The cheaper the product and the better your place, the lower the price you can offer. The more attractive a product is for the price, the further people will travel or the longer they'll wait, and the less promotion the product will need.
The 4 P's of marketing all inter-relate to create an overall mix that you can control, and in doing so, can find the optimum blend for your customers and market conditions.
Here's samples of our websites or elements of those sites were specifically developed for the client: